Prepared for Adam's Construction & Engineering, Inc. · Burbank, California
This presentation contains three complete branding directions, an interactive website concept for each one, and a side-by-side comparison of the three website packages. Explore each concept, then tell us which direction and package fit ACE best.
Preview the three branding directions below
Open each interactive website concept
Compare packages and send us your preference
Section 01
Every concept contains the same pages, content, services, and photography — only the visual identity changes. Click any card to open the full interactive website in that direction.
Direction 01 of 03
“Construction, thought through.”
Restrained, editorial, and architecture-led. The website reads like an architectural publication: generous warm-white space, oversized headlines, thin rules, and a single bronze accent. Calm confidence over sales pressure.
Direction 02 of 03
“Think first. Build once.”
Technical, methodical, and engineering-forward. Deep blueprint navy, structured grids, monospaced annotations, numbered sections, and dimension-line details communicate disciplined thinking before a single wall moves.
Direction 03 of 03
“Engineering behind the walls. Craftsmanship in everything you see.”
Warm, tactile, and homeowner-oriented. A soft warm-white canvas with sandstone surfaces, walnut accents, and an architectural serif. It pairs the intelligence of engineering with the feel of hand-finished materials.
Section 02
The interactive concepts in this proposal demonstrate the Essential Website scope — five pages: Home, About, Services, Projects, and Contact. The Professional and Premium packages expand that same foundation with more pages, copywriting, and lead-generation features.
Demoed in this proposal
Package 1
$1,495 one-time
Best for: Establishing a professional online presence.
Up to 5 pages
Basic on-page SEO
Important limitation: client provides the majority of written content.
Recommended · Best Value
Package 2
$2,495 one-time
Best for: Actually using the website to generate remodeling and construction leads.
Everything in Essential, plus:
Individual service pages such as:
Contractor credibility sections
Enhanced estimate request form:
“A complete lead-generation website for an established contractor.”
Package 3
$3,995 one-time
Best for: Creating an established design-build company presence — not just more pages.
Everything in Professional, plus:
Project filtering:
Detailed project case studies:
Dedicated service-area pages
Conversion tracking for:
Section 03
Pick the direction and package that feel right. Your selection opens a pre-written email — nothing is final, and we can mix elements from different directions.
Select a direction and a package to enable the email button — or just reply to the message this proposal came with.